Invеst in technology connecting players of bloggers native advertising market means free and open access to the database of bloggers, no commissions for smart-contract deals and extra services for all the market players.
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QZ tоken – a simple tool to develop native advertising market and make it more transparent
product since 2016
bloggers inside

What we do

Efir Ecosystem is the infrastructure for p2p projects that facilitates all sides of relationships between members of the market
Select bloggers with intellectual search

Set up the conditions for advertisement placement with help of external oracles

Follow the statistics and get the results

Pay in tоkеns while using oracles
Publish price rates, contact details, statistics

Answer offers of advertisers or look for tasks from brands themselves

Increase the quality of content and advertisement while working in a team with media specialists

May recieve payments in tоkеns
Join the platform through open API and make money selling services and oracles to the market players

The deals are performed in tоkеns
Publish portfolio and offer bloggers workshops/lessons or partnership, assessing their content according to such competencies as editing, work with lighting, advertisement quality, etc
Buy tоkеns on the stock Sale

Sale them with other members of ecosystem by buying services from external market players, paying for bloggers advertising and performing international money transactions

Prоfit on invеstments in bloggers development
Find advertisers and bloggers

Sell their services

Automate their business-processes


We develop product to boost stakeholder's facilities with advantages that change the world of native advertising
Basic functionality of the main platform is free. However, commissions and fees in QZ currеncy can be set up by the external services on the marketplace as payment for their oracles and other solutions.
Search spiders index 170,000+ commercially-active YouTube channels worldwide. Every minute 2 new influencers are being added to the database. Scaling to Asian networks is in progress.
Gutenberg algorithm helps advertisers to choose those channels that cover their target audience precisely and let bloggers to be found by the exact brands that are interested in cooperating with them.
We are ready to coevolve with other projects and establish the standards for native advertising market together. Marketplace of external plugins is aimed to fit diverse needs of users and will stimulate tоkеn circulation inside the ecosystem
The goal of ecosystem is to make native advertising transparent and measurable. It helps advertisers to plan their budget more precisely and not overpay if they are unsatisfied with the quality of advertising
Efir Ecosystem systematically solves fundamental market problems, such as absence of free bloggers search, low advertising quality, lack of agencies and market transparency and inability to assess PR quality.


Efir creates infrastructure for соin circulation in ecosystem. The соin is a payment instrument, not an asset. All the projects, including the ones launched by Efir or those that have joined through the open API, generate the demand for tоkеns. Efir starts only those projects that generate this demand.
Tricky bloggers selection
Low ad's quality
Blurred expertize
No PR quality assessment
Lack of transparency
Marketplace with intellectual bloggers search engine, decentralized deal and API for external projects

Tricky bloggers selection

Marketplace with intellectual bloggers search engine, decentralized deal and API for external projects

Low ad's quality

Service Decentralized Production allows bloggers to develop with help of media professionals

Blurred expertize

Tools to completely automate the business process for advertising agencies

No PR quality assessment

Forecast the exact emotional image an advertisement will create among customers

Lack of transparency

Increases market transparency by monitoring the market analytics, trends of industry and hot topics

Technology description


PDF, 20 mins
Immerse deeper into Efir Ecosystem. Find out more about our application of blоckchain and science-intensive assets
PDF, 10 mins
Learn all the basics about how our ecosystem works and how we solve key market problems
PDF, 10 mins
Have a look at the visual sum up of what is and how it works.
PDF, 5 mins
Get a glance at the main highlights of Efir and understand the value of our offer better
Purchase Public Offer
PDF, 5 mins
Learn more about the rules of our tоkеn sale
Bounty Rules
PDF, 5 mins
Check the Bounty rules to learn how you can participate and earn QZs.


More effective
x11 higher ROI
86% of advertisers have found native advertising to be effective
Bypass AdBlock and Ad Blindness
Estimated lost revenue because of adblocking by 2020. Native format solves this problem
Higher engagement
x17 more engaging
60% of customers were influenced more by bloggers than celebrities while shopping
Trusted by brands
92% already use it
91% of them find this channel important for their business

Sale stages

October, 2017
Private Sale
December, 2017
Jule, 2018
Main Sale
August, 2018
Post Sale


Agency services (beta)
Agency integration
Smart briefing
Automatic reports
Decentralized production (beta)
Bloggers assessment
Opening of a crowd invеsting campaign
Communication between bloggers and media specialists
In progress
Assessment of the results of bloggers' development
Gutenberg first search algorithm
Smart contract condition fixation
Open Api
Scaling to other Social Networks
10% (alfa)
First preorders for statistics
Prototype of technology in Russian
Scaling to other languages
PR Assessment (research)
Emotional influence of voice
Emotional influence of music
Oracle for technology
In progress
Emotional influence of picture

tоkеn use

100 mln QZ tоkеns will be emitted

Meet our team

Our experienced team members lend their understanding and skills in advertising, technology and financial services to develop and maintain QZ
Denis Shayahmetov
CEO & Founder
Russia, Moscow. 9 years in IT. 4 years in large federal IT projects management. Certified IPMA project manager
Askar Abildaev PM
Russia, Moscow. 8 years of IT experience. Federal level projects web and mobile applications developement control
Vicky He
Regional Consultant (Asia)
Magic Wallet co-founder, Broad Harvest Holdings Limited administrative partner, Chief Operations Officer at GTStоkеns Chief Operation
Dr. Sanjaya Kanthan
Regional Consultant (APAC)
Australia, Sydney. 8 years in Investments and 4 years in blосkсhain
Vladimir Koveshnikov
Marketing & Product Development
Russia, Moscow. 13 years in IT. Projects design and implementation at the leading Russian and foreign companies
Michael Belyakov
English speaking segment supervisor
Russia, Moscow. More than 30 years in the Ministery of Foreign Affairs and foreign companies
Anna Kozlovskaya
Russia, Moscow. Ph.D. 10 years in IT jurisprudence
Nikolay Yakovlev
Data Scientist
Data Scientist. More than 15 years of experience in financial departments of leading transnational industrial corporations such as “Procter and Gamble”, “Oracle”, “Uponor Rus”, ”Alfalaval”. Partisipation in projects of World Bank and EU
Inna Rudaya
PR manager
Russia, Moscow. International Youth Projects organization and promotion experience
Anton Elovikov
Product Designer
Russia, Moscow. 3 years in IT. Former brand-designer in hackRussia (the first and biggest all-Russian hackathon) and co-founder in Cassiopeia Labs.
ElizabЕТН Kornaukhova
Manager of the CIS bloggers
Ukraine, Severodonetsk. Administration and support for users of popular Internet projects in Russia and Ukraine
Ilya Holnov PM
Russia, Moscow. 3 years in IT. Successful development of Russian digital projects
Anastasia Zotova PM
Russia, Moscow. Digital sphere projects control and promotion experience
Dmitry Vinokurov
Russia, Perm. 8 years in IT. 3 years of management in successful Russian start-ups
Danil Vishnyakov
Software Engineer
Russia, Kotlas. 9 years IT experience. Successful implementation of IT start-ups. 6 years of experience. Implementation of MVP (
Kirill Dolmatov
Front-end developer
Russia, Moscow. 5 years in IT. Interface development in successful Russian start-ups
Alexander Gerasimov
System Administrator
Russia, Moscow. 8 years in IT. Management of industrial servers. 5 year experience
Sergey Potekhin
Blосkсhain teamlead
Teamlead of blоckchain development and blосkсhain enthusiast.
Advisers about Efir Ecosystem
Dmitry Vasilevsky
Stanislav Gaiduk
Vladimir Sukhodoev
Anton Zuzin
Dmitry Vasilevsky
Really cool project! And it does solve market problems. I like its strong team and science-intensive technologies. They can actually give the market a great boost for development. It’s important to notice that all the subprojects are deeply integrated and interconnected with each other. This gives a strong synergistic effect. I am sure that with projects of the market will be growing at a faster speed. I don’t see any strong rivalry on the market and that’s why the growth should be rapid.
Stanislav Gaiduk
I believe that those who solve the market problems today will dominate in the future. The project has all the chances for international success. I have been helping the project since the moment when the Idea was born. It’s been just a bit longer than a month and we already see all top international Youtube bloggers on the plarform. Isn’t that a success? Technologies for Youtube that the guys from Efir have worked out can be implemented in other social networks as well. This will be a great driver for the development of all projects from Efir Ecosystem. 
Vladimir Sukhodoev
The project team launches new technologies at a shocking speed. Someone comes to the office with a new idea in the morning, the hypothesis check finishes by the evening and basic functionality (design of fronton and backend development) is ready to be published in a couple of days.
It’s fascinating how modern science-intensive technologies can solve complicated business problems.
What is going on inside looks like an incubator. The main platform of gives life to a big amount of smaller startups which develop native advertising market.
Anton Zuzin
The team is actually strong and passionate about the idea of making bloggers native advertising market clear and transparent. Lighted up eyes, exceptionally smart brains and colossal motivation for a result. These actually are the people to create the market of the future. If you are in Moscow, visit them in their office to have a look at this outstanding team.


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